Labeling

EU

The EU PPWR Packaging Regulation Is Coming: Cosmetic Enterprises Must Prepare Now

The European Union cosmetic industry is standing at a critical turning point. As the Packaging and Packaging Waste Regulation (PPWR) begins taking effect across EU member states in August 2026, all enterprises manufacturing, importing, or selling cosmetics in the EU market will face unprecedented packaging compliance challenges. I. What Is PPWR and Why Must Cosmetic Enterprises Pay Attention? The PPWR is the EU’s latest packaging regulation designed to comprehensively overhaul the European packaging management framework, accelerating the shift toward environmentally friendly, highly circular packaging design and usage. Core Objectives Include: Directive vs. Regulation: Unlike the previous Packaging Directive (94/62/EC), the PPWR is a Regulation. This means it is directly applicable and legally binding in all 27 EU Member States simultaneously, establishing a unified legal framework without requiring national transposition laws. II. How Deeply Will PPWR Impact the Cosmetics Industry? Given its structural complexity, diverse material usage, and frequent inclusion of

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UK

Claiming to “Look Up to 5 Years Younger”? UK Advertising Regulator Banishes Ad from Renowned Skincare Brand

The specific case behind this ruling involves Beiersdorf UK Ltd, trading as the well-known skincare brand Eucerin. On April 29, 2026, the UK Advertising Standards Authority (ASA) upheld a challenge against a prominent billboard advertisement at Balham Tube station in London for the Eucerin Hyaluron-Filler Epigenetic Serum. The ad featured the headline claim “LOOK UP TO 5 YEARS YOUNGER”* alongside the text “CLINICALLY PROVEN.” An analysis of the official case document details the specific clinical flaws exposed by the ASA and provides actionable compliance lessons for global cosmetics exporters. I. Inside the ASA’s Scientific Evidentiary Audit Eucerin attempted to justify the headline claim by submitting four internal studies and one peer-reviewed paper. The ASA’s systematic critique highlights the exact reasons why the evidence collapsed under regulatory scrutiny: 1. The 1-Year Skin Age Gap vs. Subjective Bias The primary study submitted by the brand tracked 160 volunteers over 4 weeks. However,

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Thailand

Thailand Skincare Advertising Compliance Guide: The “Traffic Light” System for Whitening Claims Released

Attention all beauty brands, cosmetic exporters, influencers, and digital content creators! On May 26, 2026, the Food and Drug Administration of Thailand (Thai FDA) officially enacted an updated Skincare Advertising Guidelines framework, specifically introducing strict baseline parameters for Whitening and Skin-Brightening Products. If your marketing vocabulary violates these boundaries, you risk immediate regulatory action. Review this comprehensive “Traffic Light” compliance breakdown to insulate your cross-border brand from severe operational liabilities. I. The Red Light Zone: Prohibited Marketing Claims The following claims are completely banned from cosmetic advertisements in Thailand. Using this terminology can lead to immediate product delisting, hefty administrative fines, or corporate blacklisting. Core Compliance Law: All marketing and advertising copy must align perfectly with the original Cosmetic Product Notification details submitted to the Thai FDA and must remain strictly within the consumer cosmetic definition under the Thailand Cosmetic Act. II. The Green Light Zone: Permitted Compliance Terminology If

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A minimalist still life photography of various aromatherapy bottles on a white table.
Thailand

Thailand Implements Emergency Facilitation Measures: 1-Day Fast-Track for Cosmetic Formula and Packaging Modifications

Amid ongoing geopolitical tensions in the Middle East causing significant cross-border logistics hurdles and disruptions in petro-chemical derivatives (such as plastic pellets and raw solvents), the Thai Food and Drug Administration (Thai FDA) officially implemented temporary regulatory flexibilities. Following a baseline framework announcement, the Thai FDA issued specific implementing guidance documents and fast-track application templates. These measures establish simplified paths, fast-track approvals, and exemptions from full re-notifications to ensure that cosmetic manufacturers and importers can swiftly adapt their formulations and packaging configurations to avoid supply chain disruptions. I. Raw Material and Formulation Facilitation Measures To accommodate rapid changes in international ingredient sourcing, the Thai FDA has established a multi-tiered track system based on the nature of the formulation change: 1. Modification of Raw Material Sources $\rightarrow$ No Re-Notification Required 2. Minor Formulation/Ingredient Modifications $\rightarrow$ 1-Day Fast-Track 3. Fragrance Realignment $\rightarrow$ Case-by-Case Review II. Packaging Modifications and Structural Flexibilities Recognizing acute

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Modern minimalist cosmetic setup with natural shadows creating an elegant feel.
Brazil

Brazil Issues New MERCOSUR “Net Content Labeling” Draft Regulations for Cosmetics: Major Changes for Gel Products

Have you ever noticed whether a cosmetic product package lists its net content in “grams” or “milliliters”? Behind that small print lies a strict set of technical regulations. Recently, Brazil’s National Institute of Metrology, Quality and Technology (Inmetro) published a major draft proposal aimed at comprehensively updating the quantitative labeling rules for cosmetics across the Southern Common Market (MERCOSUR/Mercosul). This update is crucial for export compliance and directly impacts consumer transparency. I. Regulatory Background: Overhauling a 22-Year-Old Rule On April 24, 2026, Inmetro published Public Consultation No. 8 in the Diário Oficial da União (Brazil’s Federal Official Gazette), introducing a new draft of the MERCOSUR Metrological Technical Regulation on the Quantitative Indication for Cosmetics (Draft Resolution No. 02/25). This draft is designated to replace the long-standing GMC Resolution No. 50/00, which has been in effect since 2000, bringing regional requirements in line with modern market developments and international standards under

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