California’s SB 343 “Truth in Recycling” Law Arrives: A Comprehensive Analysis of Packaging Compliance for Cosmetic Brands
With growing consumer awareness of sustainability, the “recyclable” symbol has become a standard feature on cosmetic packaging. However, the era of misusing the “chasing arrows” recycling symbol for “greenwashing” is rapidly drawing to a close. California has enacted the nation’s first state law prohibiting the deceptive use of the chasing arrows recycling symbol—Senate Bill 343 (SB 343), also known as the “Truth in Recycling” or “Truth in Labeling” law. The statute’s original effective enforcement date was set for October 4, 2026, less than one month away. Despite recent legal developments causing temporary shifts in enforcement schedules, beauty brands cannot afford to drop their guard. This article provides an in-depth breakdown of SB 343’s core requirements and its profound impact on beauty packaging. I. The Core Requirement of SB 343: Regulating False Recyclability Claims It is crucial to clarify that SB 343 does not ban the sale of non-recyclable packaging. Rather,




