{"id":6506,"date":"2026-07-04T06:52:02","date_gmt":"2026-07-04T06:52:02","guid":{"rendered":"https:\/\/zoop-global.com\/?p=6506"},"modified":"2026-08-11T07:00:08","modified_gmt":"2026-08-11T07:00:08","slug":"expanding-into-the-eu-cosmetic-market-are-you-prepared-for-these-testing-requirements","status":"publish","type":"post","link":"https:\/\/zoop-global.com\/es\/expanding-into-the-eu-cosmetic-market-are-you-prepared-for-these-testing-requirements\/","title":{"rendered":"Expanding into the EU Cosmetic Market: Are You Prepared for These Testing Requirements?"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-c77c54b5 alignfull uagb-is-root-container\">\n<p class=\"wp-block-paragraph\">As Chinese beauty brands surge in global popularity, an increasing number of companies are setting their sights on overseas expansion, with the European market standing out as a highly lucrative destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the European Union is renowned within the industry for enforcing some of the world&#8217;s most rigorous cosmetic regulations. Before any product sets foot on European soil, brand owners must ensure it is safe for human health, fully documented, and strictly compliant with <strong>Regulation (EC) No 1223\/2009<\/strong> (the EU Cosmetics Regulation).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Testing is an indispensable milestone throughout this intricate compliance journey. A foundational yet critical question frequently asked by expanding brands is:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;What testing is mandatory before my product can be launched in the EU?&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The precise answer is: <strong>It depends.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EU does not prescribe a rigid, one-size-fits-all &#8220;testing checklist.&#8221; Testing requirements fluctuate depending on formula matrix, product category, microbiological susceptibility, packaging materials, target audience, intended use, and marketing claims. The designated <strong>EU Responsible Person (RP)<\/strong> must guarantee product safety and assemble the required technical data within the <strong>Fichero de informaci\u00f3n sobre el producto (FIP)<\/strong> y el <strong>Informe sobre la seguridad de los productos cosm\u00e9ticos (CPSR)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below is a comprehensive guide to navigating EU cosmetic testing strategies to help your brand optimize its compliance roadmap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">I. Defining &#8220;Cosmetic Testing&#8221; in the EU Context<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the EU framework, cosmetic testing encompasses the scientific studies, laboratory control measures, and analytical methods used prior to market placement to verify product safety, physical quality, shelf-life stability, and claimed efficacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Testing is inextricably linked to the formal safety assessment. Every commercial product must possess a complete <strong>Informe sobre la seguridad de los productos cosm\u00e9ticos (CPSR)<\/strong>, which forms the scientific core of the <strong>Fichero de informaci\u00f3n sobre el producto (FIP)<\/strong>. The CPSR synthesizes data based on formulation architecture, ingredient toxicological profiles, exposure calculations, conditions of use, and empirical testing datasets to evaluate final safety.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Testing is therefore not merely a technical checkbox; it serves as primary scientific evidence supporting product safety before commercial distribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">II. Is Cosmetic Testing Mandatory in the EU?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yes.<\/strong> Testing is legally required to demonstrate product safety and regulatory compliance. However, <em>which specific tests to run<\/em> varies by product profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EU explicitly avoids a universal checklist. An aqueous face cream, a rinse-off shampoo, a baby care product, a lip balm, an alcohol-based perfume, a anhydrous loose powder, or a functional treatment serum require distinct analytical testing profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The foundational principle of the regulation remains clear: <strong>a cosmetic product must be safe for human health when used under normal or reasonably foreseeable conditions<\/strong>. To validate this, the PIF must house supporting technical data.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Consejo de cumplimiento:<\/strong> Avoid ordering generic laboratory test packages blindly. The most efficient approach is conducting an initial regulatory feasibility audit of your formulation, packaging, and claims <em>before<\/em> defining the testing scope. This prevents redundant expenditures while filling critical data gaps.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">III. The Big 5 Core Tests for EU Compliance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While no single mandatory list exists, five core testing categories are routinely utilized in practice to populate the CPSR, ensuring the formulation remains safe, stable, and fit for purpose throughout its shelf life:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>                      \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510\n                      \u2502   The 5 Core EU Cosmetic Testing Pillars \u2502\n                      \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518\n                                           \u2502\n         \u250c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2510\n         \u25bc                  \u25bc                      \u25bc                  \u25bc\n  &#91;1. Microbiological] &#91;2. PET \/ Challenge] &#91;3. Stability] &#91;4. Package Compatibility]\n         \u2502                  \u2502                      \u2502                  \u2502\n         \u2514\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u252c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2534\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2518\n                                           \u2502\n                                           \u25bc\n                            &#91;5. Claim Support \/ Efficacy]\n<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">1. Microbiological Testing<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purpose:<\/strong> Verifies that the final manufactured product complies with strict microbiological quality thresholds (e.g., total viable count for aerobic mesophilic microorganisms, absence of specified pathogens like <em>Pseudomonas aeruginosa<\/em>, <em>Staphylococcus aureus<\/em>, y <em>Candida albicans<\/em>).<\/li>\n\n\n\n<li><strong>Scope:<\/strong> Critical for formulations containing water or matrices susceptible to microbial proliferation (e.g., lotions, creams, gels, shampoos, mascaras).<\/li>\n\n\n\n<li><strong>Significance:<\/strong> Delivers essential quantitative baseline data required by the Safety Assessor for the CPSR Part A.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. Preservative Efficacy Testing (PET \/ Challenge Test)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purpose:<\/strong> Evaluates whether the product&#8217;s preservative system remains robust enough to suppress microbial contamination introduced during consumer use.<\/li>\n\n\n\n<li><strong>Scope:<\/strong> Essential for water-containing formulas, jar packaging (involving repeated direct finger contact), and organic\/natural matrices.<\/li>\n\n\n\n<li><strong>Significance:<\/strong> Without valid challenge test data (e.g., following ISO 11930 standards), demonstrating adequate preservation to European regulatory authorities is difficult.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. Stability Testing<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purpose:<\/strong> Determines whether the cosmetic maintains its physical, chemical, and microbiological integrity over time under anticipated storage conditions.<\/li>\n\n\n\n<li><strong>Key Parameters Assessed:<\/strong> Organoleptic properties (appearance, color, odor), phase separation, viscosity, pH value, shelf-life limits, and Period After Opening (<strong>PAO<\/strong>).<\/li>\n\n\n\n<li><strong>Significance:<\/strong> Provides the Safety Assessor with empirical data to verify that the formulation will not degrade into harmful byproducts over its lifecycle.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. Packaging Compatibility Testing<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purpose:<\/strong> Analyzes physical and chemical interactions between the cosmetic mass and its primary container.<\/li>\n\n\n\n<li><strong>Why It Matters:<\/strong> Incompatible packaging can compromise safety and quality. Certain aggressive formulations may leach chemical impurities from container walls, cause stress cracking, or absorb active volatile components, resulting in discoloration, texture breakdown, or scent degradation.<\/li>\n\n\n\n<li><strong>Significance:<\/strong> Proves the container protects the product without releasing undesirable substances into the formulation.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5. Efficacy &amp; Claim Substantiation Testing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If a product highlights functional benefits, EU law mandates that marketing language be objectively backed by empirical proof.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scope:<\/strong> Applies to claims such as <em>&#8220;24-Hour Hydration,&#8221; &#8220;Dermatologically Tested,&#8221; &#8220;Suitable for Sensitive Skin,&#8221; &#8220;Anti-Aging,&#8221; &#8220;Wrinkle Reduction,&#8221; &#8220;Non-Comedogenic,&#8221;<\/em> o <em>&#8220;Clinically Proven.&#8221;<\/em><\/li>\n\n\n\n<li><strong>Significance:<\/strong> Under <strong>Reglamento de Ejecuci\u00f3n (UE) n.\u00ba 655\/2013<\/strong>, cosmetic claims must be truthful, objective, supported by verifiable evidence, and clear. Unsubstantiated claims must be avoided.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">IV. Avoiding Pitfalls: Customizing Testing Strategies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A common mistake for expanding brands is assuming that a standard &#8220;testing bundle&#8221; can be uniformly applied across an entire product catalog.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exposure Profiles:<\/strong> A rinse-off shampoo (short cutaneous contact time) requires a different risk assessment strategy than a leave-on facial moisturizer (extended dermal absorption).<\/li>\n\n\n\n<li><strong>Water Activity Limits:<\/strong> Anhydrous powders possess a lower microbiological risk profile compared to oil-in-water emulsions.<\/li>\n\n\n\n<li><strong>Target Populations &amp; Application Sites:<\/strong> Products targeted at infants, sensitive skin demographics, or the eye contour area face stricter safety assessment thresholds and clinical safety testing requirements than standard cleansing products.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tailor your testing matrix to the specific attributes of each product. Running unnecessary tests inflates R&amp;D budgets, while omitting essential parameters leaves documentation incomplete, delaying market authorization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V. Strategic Workflow: When to Engage Testing Laboratories<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reaching out to testing laboratories for quotes as a first step often reverses the optimal workflow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The standard, efficient sequence follows this progression:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>  &#91;1. Regulatory &amp; Formula Audit]\n   Review formula, packaging, target demographic, and claims\n                  \u2502\n                  \u25bc\n  &#91;2. Define Compliance Gaps]\n   Map out exact testing parameters required for CPSR \/ PIF\n                  \u2502\n                  \u25bc\n  &#91;3. Protocol Design]\n   Formulate precise laboratory testing scopes\n                  \u2502\n                  \u25bc\n  &#91;4. Laboratory Execution]\n   Partner with accredited testing facilities (e.g., ISO 17025)\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">A clear compliance strategy ensures you test only what is required\u2014securing necessary safety data without incurring redundant costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">VI. Conclusion: Testing as Market Access Infrastructure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the European Union, cosmetic testing is not an isolated laboratory task; it functions as a core bridge within your broader regulatory strategy (including formula auditing, ingredient compliance, labeling review, CPSR drafting, PIF compilation, and CPNP notification).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Establishing a valid testing strategy prevents market entry delays caused by incomplete documentation while building credibility with overseas distributors and retail partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A technical dossier backed by robust microbiological, stability, compatibility, and claim substantiation datasets provides a solid foundation for brand expansion into Europe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exporter Q&amp;A Memo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q: Is there a universal, legally binding testing checklist enforced by the EU?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> No. The regulation requires sufficient scientific and technical data to support the CPSR and PIF. In practice, microbiological analysis, stability testing, packaging compatibility, and preservative efficacy testing (PET) represent the foundational baseline for most cosmetic categories.<\/p>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-f054c6d2\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-ee7cb426\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-ca0d624b\"><a target=\"_self\" aria-label=\"Volver al blog\" rel=\"noopener noreferrer\" href=\"https:\/\/zoop-global.com\/es\/blog\/\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 512\"><path d=\"M192 448c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25l160-160c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25L77.25 256l137.4 137.4c12.5 12.5 12.5 32.75 0 45.25C208.4 444.9 200.2 448 192 448z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Volver al blog<\/span><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-970228f9 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-245cb41f\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9f70310d\"><h2 class=\"uagb-heading-text\"><strong>\u00bfTiene alguna pregunta?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4f9ec61a wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-ast-global-color-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;flex-basis:80%\">\n<div class=\"wp-block-uagb-forms uagb-forms__outer-wrap uagb-block-d060c165 uagb-forms__medium-btn\"><form class=\"uagb-forms-main-form\" method=\"post\" autocomplete=\"on\" name=\"uagb-form-d060c165\" action=\"\">\n<div class=\"wp-block-uagb-forms-name uagb-forms-name-wrap uagb-forms-field-set uagb-block-8258b77a\"><div class=\"uagb-forms-name-label required uagb-forms-input-label\" id=\"8258b77a\">Nombre<\/div><input type=\"text\" placeholder=\"John\" required class=\"uagb-forms-name-input uagb-forms-input\" name=\"8258b77a\" autocomplete=\"name\"\/><\/div>\n\n\n\n<div class=\"wp-block-uagb-forms-email uagb-forms-email-wrap uagb-forms-field-set uagb-block-d2af3f06\"><div class=\"uagb-forms-email-label required uagb-forms-input-label\" id=\"d2af3f06\">Correo electr\u00f3nico<\/div><input type=\"email\" class=\"uagb-forms-email-input uagb-forms-input\" placeholder=\"example@mail.com\" required name=\"d2af3f06\" autocomplete=\"email\"\/><\/div>\n\n\n\n<div class=\"wp-block-uagb-forms-textarea uagb-forms-textarea-wrap uagb-forms-field-set uagb-block-64fe419c\"><div class=\"uagb-forms-textarea-label required uagb-forms-input-label\" id=\"64fe419c\">Mensaje<\/div><textarea required class=\"uagb-forms-textarea-input uagb-forms-input\" rows=\"4\" placeholder=\"Escriba su mensaje\" name=\"64fe419c\" autocomplete=\"off\"><\/textarea><\/div>\n<div class=\"uagb-forms-form-hidden-data\"><input type=\"hidden\" id=\"g-recaptcha-response\" class=\"uagb-forms-recaptcha\"\/><input type=\"hidden\" class=\"uagb_forms_form_label\" value=\"Spectra Form\"\/><input type=\"hidden\" class=\"uagb_forms_form_id\" value=\"uagb-form-d060c165\"\/><\/div><div class=\"uagb-form-reacaptcha-error-d060c165\"><\/div><div class=\"uagb-forms-main-submit-button-wrap wp-block-button\"><button class=\"uagb-forms-main-submit-button wp-block-button__link\"><div class=\"uagb-forms-main-submit-button-text\">enviar mensaje<\/div><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form><div class=\"uagb-forms-success-message-d060c165 uagb-forms-submit-message-hide\"><span>El formulario se ha enviado correctamente.<\/span><\/div><div class=\"uagb-forms-failed-message-d060c165 uagb-forms-submit-message-hide\"><span>Se ha producido un error al enviar el formulario. Por favor, compruebe de nuevo todos los campos del formulario.<\/span><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>As Chinese beauty brands surge in global popularity, an increasing number of companies are setting their sights on overseas expansion, with the European market standing out as a highly lucrative destination. However, the European Union is renowned within the industry for enforcing some of the world&#8217;s most rigorous cosmetic regulations. Before any product sets foot on European soil, brand owners must ensure it is safe for human health, fully documented, and strictly compliant with Regulation (EC) No 1223\/2009 (the EU Cosmetics Regulation). Testing is an indispensable milestone throughout this intricate compliance journey. A foundational yet critical question frequently asked by expanding brands is: &#8220;What testing is mandatory before my product can be launched in the EU?&#8221; The precise answer is: It depends. The EU does not prescribe a rigid, one-size-fits-all &#8220;testing checklist.&#8221; Testing requirements fluctuate depending on formula matrix, product category, microbiological susceptibility, packaging materials, target audience, intended use, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[43],"tags":[67,71],"class_list":["post-6506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eu","tag-efficacy","tag-testing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"As Chinese beauty brands surge in global popularity, an increasing number of companies are setting their sights on overseas expansion, with the European market standing out as a highly lucrative destination. 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